SPECK is strengthening its presence in the French with the appointment of Antoine Liber to a newly created strategic role, effective from 1 April 2026. With more than 20 years of international experience in the pool industry, he joins the company to help drive the development of the French market and further strengthen its local market and partner structure. 

A newly created position to support the development of the French market

France is one of SPECK's key markets in Europe and continues to grow in strategic importance for the group. Through this appointment, the company aims to strengthen its local market and partner structure while expanding its strategic presence in the country. 

In his new role as Strategic Business Development and Market Excellence Manager, Antoine Liber will focus in particular on driving the strategic development of the French market, strengthening cooperation with distribution partners, and translating market requirements into portfolio and sales strategies. The stated objective is to provide customers with even more targeted support and to align the company's offering more closely with market needs. 

Before joining SPECK, Antoine Liber held senior positions in the international pool industry for many years. His responsibilities included strategic procurement processes, portfolio development, and cooperation with international suppliers and sales organisations. 

Armin Herger, Managing Director of SPECK, and Christoph Ott, Head of Sales Pool Europe, said: "With Antoine Liber, we are bringing in a highly experienced industry expert with both an international perspective and strong execution capabilities. This newly created role strengthens our ability to better understand customer requirements in France and to implement them in close cooperation with our partners in the market. With our strengthened team - comprising Pascal Fleutelot, Bruno Rethoret and Antoine Liber - we are now well positioned to deliver solutions tailored to the French market." 

Pascal Fleutelot, Director France, added: "For our customers, this primarily means an even stronger focus on the market and on our partners. With Antoine Liber joining the team, we are reinforcing our strategic positioning in France and will be able to turn market requirements into concrete solutions even faster." 

Antoine Liber commented: "I am very much looking forward to helping develop the French market together with the SPECK team. SPECK stands for quality and technological expertise, - an excellent foundation for achieving sustainable growth together with our partners."